I’m somewhat of a watch fanboy. I have ~9 watches, one more is on preorder, and about half of them are from “indie” microbrands that conduct their projects on crowdfunding platforms like kickstarter. They also are priced at levels that, I suspect, most people would find absurd.. the average cost-per-watch in my ‘collection’ would be, in rough estimates, around $300 (a lot of those I chose because they were widely considered to be ‘good deals’, given the specs/quality/design – and this range is, interestingly enough, commonly considered “affordable” as far as watches go.. But let’s not delve into discussions on privilege, consumerism and so forth). That pricing is very, very close to what modern smartwatches seem to cost, give or take a hundred or so (and I’m sure that Apple’s Watch will stretch that price upwards quite a bit…).
So it is easy enough to think that smartwatches are ‘encroaching’ on the regular watch market – and, hey, a lot of them sure are marketed with a focus on how much like ‘normal watches’ they are (“Fine watch craftsmanship“, “A watch for our times“, “A timeless smartwatch” etc.). I got myself a smartwatch (Asus ‘ZenWatch’), and I have experience with ‘normal’ watches, so why not see how much like a watch the smartwatch actually is?